"The Internet is a thing we do. It might be righteous to hope to save it. Yet, righteousness is an oil that leaks from fundamentalist engines, machines oblivious to the flesh their gears butcher. […]
So as you proceed with your protests, I wonder if you might also ask, quietly, to yourself even, what new growth might erupt if we let the Internet as we know it burn."
"Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than a dialogue. With print many earlier forms were excluded from life and art, and many were given strange new intensity. But our own time is crowded with examples of the principle that the hot form excludes, and the cool one includes… Intensity or high definition engenders specialism and fragmentation in living as in entertainment, which explains why any intense experience must be “forgotten,” “censored,” and reduced to a very cool state before it can be “learned” or assimilated. The Freudian “censor” is less of a moral function than an indispensable condition of learning. Were we to accept fully and directly every shock to our various structures of awareness, we would soon be nervous wrecks, doing double-takes and pressing panic buttons every minute. The “censor” protects our central system of values, as it does our physical nervous system by simply cooling off the onset of experience a great deal. For many people, this cooling system brings on a lifelong state of psychic rigor mortis, or somnambulism, particularly observable in periods of new technology."
— Marshall McLuhan - Understanding Media
"What if that machinery were reversed? What if the habits, problems, secrets, and unconscious motivations of the wealthy and powerful were daily scrutinized by a thousand systematic researchers, were hourly pried into, analyzed and cross-referenced; were tabulated and published in a hundred inexpensive mass-circulation journals and written so that even the fifteen-year-old high-school drop-out could understand them and predict the actions of his landlord to manipulate and control him?"