pieto\the\media\ecologist

Secondly Postman argues print culture favors delayed gratification; reading favors logical sequence, reflection and contemplation (McLuhan calls it “detachment”).  For example reading an expository text or a work of fiction entails a deep engagement with logical arguments or complex narratives that unfold in time; a reader learns through interaction with a slowed-down temporal and cognitive order that builds up over duration.  Pleasure is constructed incrementally through delays and sublimation.   It follows that solutions to problems or issues are not immediate but take time and effort.